Super Bowl LVIII saw Las Vegas transform into a playground of extravagant events and activations, showcasing the city’s prowess in entertainment. Paramount’s colossal branded mountain at The Mirage, constructed with 36,000 square feet of decking and 45,000 pounds of build material, was just one of the stunning spectacles that adorned the Strip. The event, drawing 330,000 visitors and generating a $600 million economic impact, solidified Las Vegas as the ultimate destination for major gatherings. While the game itself thrilled fans at Allegiant Stadium, off-field festivities abounded with music festivals, parties, brand activations, and hospitality lounges.

BizBash’s photo roundup captures over 50 moments from these events, showcasing the creativity and energy brought by brands like Sports Illustrated, Uber Eats, Bud Light, and more.

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